Making it in the tourism industry
New tourism statistics paint quite a rosy picture of an industry that is under sever strain.
The recession was bad news for most sectors, but the tourism industry was particularly hard hit as it depends on consumers spending what little money they have left.
Fortunately for many, the industry has had quite some time to reposition itself, including a stronger focus on the corporate market.
Nevertheless, the 15% increase in international tourist arrivals recorded last year did not necessarily produce the expected results.
Business Partners Limited Executive Director Gerrie van Biljon explains many small operators either entered the market or expanded their operations to cash in on the event.
“The net effect on bed nights from the Fifa Soccer World Cup was disappointing… more