Article written by Jannie Rossouw, Head: Sanlam Business Market In order to properly address this subject, we first need to understand the difference between marketing and sales. Marketing drives the… Good marketing leads to sales
Generating demand for your product requires much more than simply releasing it onto the market. You need to conduct research, determine what consumers’ needs are, establish yourself as a leader… Five strategies for generating consumer demand
Passion – the feeling that lights a fire inside of you regardless of all the obstacles – is something that resonates with all entrepreneurs. Without passion, entrepreneurs would simply not… Determination leads to a passion-driven life in coaching for 2015 EOY entrant
The latest South Africa Global Entrepreneurship Monitor (GEM) 2014 revealed that entrepreneurial activity in South Africa is not sufficient, and is not in line with other sub-Saharan African (SSA) countries,… What measures need to be taken to improve entrepreneurship levels in South Africa?