Seasonal entrepreneurs rely on the cyclical nature of their business and are therefore required to be considerably future orientated when making managerial decisions. This can be very challenging and requires careful planning and an in depth understanding of one’s business environment.
Anthea Ambursley, General Manager of Anansi Business Enterprises T/A Anansi Heights guest house, is a seasonal entrepreneur and was also a finalist in the 2012 Sanlam / Business Partners Entrepreneur of the Year® competition. As an entrepreneur operating in the local tourism and hospitality sector she is greatly affected by the cyclical nature of her industry, and indicates that 80% of her turnover is generated during seasonal peaks. “It is therefore imperative that we actively take seasonality into account when managing the business.”
She says that the seasonal nature of the hospitality industry has a strong influence in the strategic management of her business… more