Oct 282010
Sweet smell of success

Snack manufacturer master of reinvention

The saying adversity breeds opportunity is relevant to almost all entrepreneurs in South Africa, but none more so than Theo Bakkum.

The Managing Director of Awesome Snacks has had a turbulent decade to say the least.

But, it is the way in which he overcame the challenges presented which saw him crowned the Sanlam / Business Partners Medium Business Entrepreneur of the Year ®.

A new beginning

Bakkum held a number of directorships at Simba before becoming the Managing Director of National Brands’ Willards.

A restructuring process however, saw him being retrenched. Bakkum pursued a couple of business opportunities and in 2003 Awesome Snacks was born.

He explains that the four partners were all executives within the snack industry and just happened to be available at the same time... more