In the current challenging economic environment, SME owners and entrepreneurs need to do what they can in order to keep their heads above water. A sure method to ensure that a business survives tough periods is to increase sales or services, which will result in a direct increase in profit.
Christo Botes, Executive Director of Business Partners says that a very effective method of increasing sales could be to build up a loyal customer base. “Instead of focusing all attention and efforts on attracting new customers, ensure that you are spending enough time and effort on keeping your current customer base. Shift your sales focus and strategy from attracting new customers to appealing to proven customers to buy again. It is often said that the best sales prospect is a prospect that’s already converted, in other words, an already committed customer… more