Feb 122013
 

The 2013 Sanlam / Business Partners Entrepreneur of the Year® competition is officially open for entries! We asked our 2012 winners about the various benefits that they have seen as a result of the competition thus far, as well as their advice for potential entrants.

William Duk of The Plantation Shutter Co: Overall Sanlam / Business Partners Entrepreneur of the Year® winner

“Although I think it is still too early to measure the precise financial impact, but the positive media exposure that we obtained following winning the award, is beyond comprehension. Over time, this in turn translates into a significant positive financial impact. No marketing budget could ever be big enough to purchase the level of exposure that has been generated. I feel that we could relate to someone coming from relative obscurity and winning an Olympic Gold… more

May 232012
 

Entrepreneurs in South Africa often struggle to generate a credible reputation in a turbulent sea of competition, which often consists of large market players. Local entrepreneurs are also generally financially limited and unable to utilise traditional promotional tactics and national-scale advertising campaigns.

Through entering competitions and awards, entrepreneurs are often able to overcome these challenges as these platforms are not only cost-effective, but if successful, can have a significant effect on the brand reputation and bottom line of a new company.

This is according to Nimo Naidoo of the Sanlam/Business Partners Entrepreneur of the Year® awards, who believes that South African entrepreneurs need to utilise every available business resource and opportunity that presents itself.

“In our country’s rapidly growing and highly competitive SME market, entrepreneurs are already facing a wide variety of challenges, while having to compete with the big market players of their respective industries… more

Mar 272012
 

Interview with Elian Wiener, MD of Epic Communications and winner of the Emerging Entrepreneur of the Year 2011 and the Innovator of the Year 2011 titles in the annual Sanlam/Business Partners Entrepreneur of the Year ® Competition.

.. more