Entrepreneurs are often exposed to duties, situations, problems and opportunities that many have never had to face before. Entrepreneurs also rarely have someone to discuss common problems with, or to turn to, for objective advice and honest feedback and this can sometimes lead entrepreneurs to feel like they have the loneliest job in the world.
According to Nimo Naidoo, project manager of the Sanlam / Business Partners Entrepreneur of the Year® competition, a mentor will not only help an entrepreneur avoid isolation, but also become someone that he or she can confide in, as well as share uncertainties or successes.
She says that it is rare to find entrepreneurs who possess all the right qualities to make a business tick. “Entrepreneurs could be technically strong, yet lack financial knowledge, which is a vital cog in a business... more