Good marketing leads to sales

Article written by Jannie Rossouw, Head: Sanlam Business Market In order to properly address this subject, we first need to understand the difference between marketing and sales. Marketing drives the demand for a product or service; Sales fulfil the demand and create relationships with clients. The recommended basic elements of every marketing mix are as […]

Five strategies for generating consumer demand

Generating demand for your product requires much more than simply releasing it onto the market. You need to conduct research, determine what consumers’ needs are, establish yourself as a leader in your industry and repeatedly prove your products’ worth. Industry professionals recognise that before, during and after you introduce a new product, there is a […]

Determination leads to a passion-driven life in coaching for 2015 EOY entrant

Passion – the feeling that lights a fire inside of you regardless of all the obstacles – is something that resonates with all entrepreneurs. Without passion, entrepreneurs would simply not be the type of individuals that we have come to associate with hard work, strength and determination. It is this passion that led Volente Morais, […]

What measures need to be taken to improve entrepreneurship levels in South Africa?

The latest South Africa Global Entrepreneurship Monitor (GEM) 2014 revealed that entrepreneurial activity in South Africa is not sufficient, and is not in line with other sub-Saharan African (SSA) countries, nor the rest of the world – despite the level of activity increasing marginally over the last 10 years. While the country has a good […]