From stand-up to start-up: How top entrepreneur’s comedic insights shaped his business
Long before the concept social media influencer became ubiquitous, a young marketer in London started planning his return to South Africa to start his own agency to help brands harness the power of internet virality through popular social media personalities. His foresight paid off remarkably. Today, after a “wild” decade of surfing the upheaval of […]
Fake News Damage Control for SMEs
Events such as the COVID-19 pandemic and the recent spate of riots have demonstrated how fake news can have far-reaching effects, not only on individuals but on businesses. “Fake news,” a neologism of the digital age, began as a social media phenomenon and has come to describe the proliferation of false content posing as news. […]
Five questions to consider before going into business with family or friends
Almost every aspiring entrepreneur gets their chance to weigh up whether it is a good idea to have a close friend or family member as a business partner. The answer is not always simple and almost always varies from scenario to scenario, and person to person. There is certainly a reason why the adage, “never […]
Going viral – where content is king but the audience is queen
‘Going viral’ has been a trending buzzword for a few years given the explosion of social media and the fact that content can and usually does go viral when you least expect or want it to! In South Africa, digital marketing has increased at a rate of 35%, hardly surprising given that 40% of the […]
Keeping the lights on for a living
For businesses in the retail industry, lighting plays a critical role in creating the best possible customer experience. So much so, that the right retail lighting is said to be able to boost a business’ bottom line by driving higher sales. Someone who knows this all too well is Mario Roos, who along with his […]
The rise of the ‘Accountpreneur’
Accounting, the age-old practice of recording, classifying, and reporting on business transactions, is not typically associated with the passion-driven and notoriously risky realm of entrepreneurship. But there is a growing trend of accounting graduates who are breaking the mould and making their entrepreneurial mark. One such local “accountpreneur” is Lyle Malander, the trailblazing […]
Dream comes true for HR entrepreneur from Gugulethu
Indima HR Consulting was started in 2007 in a bedroom, under a duvet with just a laptop and cellphone. Cikizwa Nekile laughs as she talks about her business and its humble beginnings. Today, the business has three full-time employees, 118 placements under management and lists many of Cape Town’s blue-chip company as its clients. Growing […]
From the cape flats to the world
The story of SA’s award winning black winemaker A local winemaker is not only making award-winning wines, but also changing the lives of thousands of learners in the Western Cape every day. Carmen Stevens’ journey to becoming an award-winning winemaker is one of determination, resilience and undeniable brilliance. Stevens grew up on the Cape Flats […]
Women-owned management consulting firm takes on multi-billion rand industry
How 3 women started a business from scratch that’s set to dominate SA’s competitive consultancy and advisory market South Africa’s management consultancy and business advisory services market is worth more than R70 billion, this is according to Consultancy South Africa, a platform for South Africa’s consulting industry. This booming industry is made up of over 60,000 individuals, ranging from […]
Local Entrepreneur making moves with mass marketing solutions in Africa
Accurately tracking your return on investment (ROI) on an often very costly advertising campaigns, featuring mainstream channels , among others, television, billboards, radio, as well as traditional magazine and newspaper adverts has always been extremely complicated. 2Engage, a customer engagement and incentives solutions business, has been working predominantly in Africa for the past nine years […]