There is something to be said for making the time to investigate, evaluate and think about some critical elements impacting on the success of our businesses. In this article I… Business evaluation can lead to business optimisation
Article written by Jannie Rossouw, Head: Sanlam Business Market The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the… Technology can be a business enabler
Article written by Jannie Rossouw, Head: Sanlam Business Market “Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a… How to meet the expectations of your target market
Article written by Jannie Rossouw, Head: Sanlam Business Market “Without reflection, we go blindly on our way, creating more unintended consequences, and failing to achieve anything useful.” (Margaret J. Wheatley… The value of reflection to improve business results
Article written by Jannie Rossouw, Head: Sanlam Business Market It is said that something well planned is 50% done. If this holds true, then I wonder why so many of… Do you know where to allocate business resources?
Article written by Jannie Rossouw, Head: Sanlam Business Market A guarantee is a formal assurance (typically written) that certain conditions will be met; specifically that a product will be reinstated… How your product/service guarantee can differentiate your business
Article written by Jannie Rossouw, Head: Sanlam Business Market In a competitive market environment business owners are prone to sell themselves short, because they do not take the time to… Ask yourself what your service or product is worth
Article written by Jannie Rossouw, Head: Sanlam Business Market There are basically three ways in which to grow a business, namely: by getting new clients; increasing the share of wallet,… Calculate the value of existing and new clients
Marketing tips that may be implemented immediately: Evaluate the success of your current marketing actions Article written by Jannie Rossouw, Head: Sanlam Business Market In order to properly address this… Marketing tips for 2014