Finalist aims for the moon

The South African market presents tough economic conditions for entrepreneurs. It is therefore important to recognise and congratulate the key individuals that, despite the fear of failure, constantly overcome obstacles, while continuing to explore areas where significant growth opportunities exist.

Rina Dique, who has done just this, was a finalist in the 2010 Sanlam / Business Partners Entrepreneur of the Year ® competition and is the proud owner of Danika Spa. Danika Spa is a well recognised business that specialises in health, beauty and wellness in the North West province. Her business was named the Best Small Business in 2010 by the Chamber of Business and is in its fourth successful year of operation.

Dique has always been a natural entrepreneur and is currently managing her third thriving business. “The South African market is developing at a very fast pace and presents itself as a seemingly overwhelming place to conduct business. However, where change exists so do vast volumes of opportunity. It is essential to identify and accept the changes that surround you and adapt accordingly.”

According to Dique, as an entrepreneur challenges are part of her daily routine. “You can plan everything – and then life happens.” She explains that it is therefore crucial to proactively identify and assess potential business risks and manage them effectively.

Dique made use of the Sanlam / Business Partners Entrepreneur of the Year ® competition as a benchmark to measure the success of her business. “Competitiveness drives my business. I made use of this competition as a personal target to measure myself against.” She explains that it is essential to strive for greatness by constantly pursuing growth opportunities. “Aim for the moon, if you miss, at least you will be amongst the stars.”

Dique advises that fellow entrepreneurs enter the Sanlam / Business Partners Entrepreneur of the Year ® competition because the competition is an excellent assessment tool and assists with guidance as to what is expected of an entrepreneur. “It provided me with an indication of what needs to be considered and taken into account when entering a business. The competition also provided me with information as to how I can improve my approach to business, life and my contribution to society.”

Being a finalist in the 2010 competition resulted in respect and acknowledgement from the industry and strengthened her participation in spa industry competitions, such as the Les Nouvelles, where she has featured in the top three in both 2011 and 2010. “Being a finalist encouraged me to challenge my restrictions and continue to dream big.”