Methods to create leads for your business
By Jannie Rossouw Head: Sanlam Business Market The pipeline of any business needs to be continuously filled with new client prospects. Options are a dime a dozen – the real challenge is to find the ones which lead to the best business outcomes for your type of business. It is of paramount importance to track […]
How to improve your profit margin
By Jannie Rossouw, Head: Sanlam Business Market It is said that there is nothing new under the sun … and this is also true for business. The reality is that most of us need to be reminded about the options available to us, which may well improve the bottom line of our business. Have you […]
What people really buy
By Jannie Rossouw Head: Sanlam Business Market It is said that the perfect timing for a sale is when a client has a need and our business is aware of this need and ready with our product/service to offer a solution. This is all good in theory, but how do we make this happen in […]
What can you do to be more professional in business?
By Jannie Rossouw Head: Sanlam Business Market It is my experience as a consumer and sample of one, that the level of professionalism in business is on the decline. The question, therefore, is what it means to be professional in our businesses and what can we do to improve our level of professionalism. www.yourdictionary.com defines […]
Improve turnover by increasing the monetary value of sales
By Jannie Rossouw Head: Sanlam Business Market To improve the quality of business decisions we need basic sales information. For the purpose of this article we require the average rand value per sale in our business. The premise is that, if we can increase the number on average, our turnover and ultimately our profits should […]
How to create the best possible quotation
By Jannie Rossouw Head: Sanlam Business Market When a prospective client invites us to do a quotation we need to realise that this is when the tackie hits the tarmac. This is when our marketing and word-of-mouth endeavours materialise in tangible outcomes … or not. If we get this action wrong we have wasted the […]
Cold-calling is a waste of time
By Jannie Rossouw Head: Sanlam Business Market The quest for finding new clients and increasing sales is a reality for any commercial business. There are many different ways to attract new clients to our business. The practice of cold-calling has been and still is part of the sales strategy of most businesses. But is this […]
Hidden life stage selling opportunities
By Jannie Rossouw Head: Sanlam Business Market The needs of all consumers change over time as they age. It is my sense that many business owners miss out on the repeat business opportunities presented by this single life eventuality. There are many permutations of life stage segmentation models available. I found the one below easy […]
Why you should evaluate the packaging of your value proposition
By Jannie Rossouw Head: Sanlam Business Market In a commoditised world it is becoming more challenging to differentiate your product or service from your competition, as technological advances make it possible to replicate a product or service in a relative short period of time. Paying close attention to the packaging of your value proposition may […]
Give before you expect to receive
By Jannie Rossouw Head: Sanlam Business Market In business the general view is that there is no such thing as a “free lunch”. This implies that, if a consumer within your target market receives something free from a business, there is always an expected quid pro quo. If this is the conventional wisdom, the question […]