Legaci Dry Cleaners and Laundry Services awarded top entrepreneurial Judges Prize


Dudu and Leema Mofokeng, joint owners of Legaci Dry Cleaners and Laundry Services, were awarded the Judges Prize at the annual Sanlam / Business Partners Entrepreneur of the Year® competition, which was held in Johannesburg on Wednesday, 3 September 2014.

The Sanlam / Business Partners Entrepreneur of the Year ® Judges Prize – an additional award introduced to the competition this year – was awarded to Dudu and Leema Mofokeng to celebrate the remarkable progress the business has achieved in the short period, having only established the company in 2008.

Kobus Engelbrecht, a member of the 2014 Sanlam / Business Partners Entrepreneur of the Year® judging panel says that there wasn’t originally a Judges Prize category, but that the decision was taken by the judges to create the category and award the prize due to the impact Dudu Mofokeng made on the judges with her passion and energy for both her business and entrepreneurship qualities.

Prior to starting her own business, Dudu worked in the corporate world, but always believed that her talents could be better utilised. Having grown tired of the corporate environment, Dudu resigned and armed with her entrepreneurial spirit and a BCom Degree, decided to set her sights on something bigger. While volunteering at an AIDS orphanage she saw an opportunity to manage her own laundry outlet under the trade name ‘Pressed in Time’. With the help of her mother, a domestic worker for many years, Dudu went about building her laundry business. Today, with branches across Pretoria and a head office in Silver Lakes, the company currently has three retail outlets and an industrial plant specialising in high-end dry cleaning services in the region.

“Dudu made a courageous move resigning from her job to become an entrepreneur. Given the low barrier to entry of her line of business, she entered a very competitive industry, but has managed to grow her business organically and has created jobs in the process. She differentiates her business by introducing innovative and specialised solutions to the market,” says Engelbrecht.

Dudu says that this recognition is an affirmation to all the efforts, hardships and hard work that she has put into the business to grow it to the level that it is today. “This is a conscious and moral compass to me that will constantly be a reminder that more is expected of me.”

She says that her future goals for the business include expanding her network by opening retail outlets in Johannesburg, Cape Town and Durban. She also aims to open the first dry-cleaning school in South Africa to train individuals to provide a skilled service in the industry.

For more information on Legaci Laundry and Dry Cleaner Services, please visit www.legaci.co.za

SA’s best entrepreneurs recognised at 2014 Sanlam / Business Partners Entrepreneur of the Year®

The winners of the 2014 Sanlam / Business Partners Entrepreneur of the Year® competition were announced at an awards ceremony held on 3 September in Johannesburg.

Following a stringent judging process, the 14 finalists were narrowed down to five winners. The overall 2014 Entrepreneur of the Year® winner was Adri Kruger, owner of Tzaneen Country Lodge, a country style hotel situated on a 170 hectare working mango farm just outside Tzaneen in the Limpopo Province. Starting with an old and dilapidated farmstead in 2000, Kruger managed to successfully develop what was intended to be a four-bedroomed guest house into a full service 60 bedroom hotel.

According to Christo Botes, spokesperson of the Sanlam / Business Partners Entrepreneur of the Year® competition, Kruger was awarded the overall title due to the resilience she showed in the current economic climate and her ability to adapt her business model to attract a different market from the ones she typically served – both traits inherent in a true entrepreneur.

The 26 year old competition, widely considered to be the pre-eminent of its kind in South Africa, celebrates excellence in entrepreneurship and aims to honour, benefit and uplift South African small and medium enterprises (SMEs) by providing a platform for entrepreneurs to showcase their achievements and elevate their profile, as well as their profits.

Other 2014 category winners include:

  1. 2014 Small Business Entrepreneur of the Year®: Johan Eksteen, owner of Agricon (Pty) Ltd, a worldwide supplier of pelletizing machinery and equipment as well as agri–processing factories. www.agricon-pelleting.co.za
  2. 2014 Medium Business Entrepreneur of the Year®: Marthie Jansen Van Rensburg, founder of Ekurhuleni Artisans and Skills Training Centre (Pty) Ltd. Based in Kempton Park, Johannesburg. The centre focuses on training unemployed individuals as artisans. www.eastc.co.za
  3. 2014 Job Creator of the Year®: Theresa J Cupido, CEO and owner of ATN Group (Pty) Ltd, which has over a 100 years of combined expertise and skills in the Roadmarking and Civil engineering field. The group employs between 250 and 300 individuals, and has grown its employment rate by 100% in the last year. www.atngroup.co.za
  4. 2014 Innovator of the Year®: Lorimer Gowar, founder of Larrem (Pty) Ltd, is a leading player in South Africa’s Animal Health industry and specialises in the manufacturing of veterinary nutriceuticals, pharmaceuticals, feed additives and supplements, as well as raw material commodity sourcing. www.larrem.co.za

The competition provides prizes worth R1 340 000, which includes a cash prize of R100 000 for the overall winner and R50 000 for each of the other category winners. Each winner will also receive valuable mentorship support, networking opportunities and associated marketing and national media exposure to further drive their business’ success.

An additional award that was handed out this year was the 2014 Sanlam / Business Partners Entrepreneur of the Year® Judges Prize, which was awarded to joint owners of Legaci Dry Cleaners and Laundry Services, Dudu and Leema Mofokeng. With branches based in Pretoria and a head office in Silver Lakes, the company currently has three retail outlets and an industrial plant specialising in high-end dry cleaning services for the hospitality and commercial industries, as well as individual clients.

Botes says that this prize was awarded to Legaci Dry Cleaners and Laundry Services as the business made the biggest impression on the judges. “While the business is not yet at the level of the other entrepreneurs awarded this year, in terms of size and turnover, Dudu and Leema Mofokeng have managed to grow the business organically from nothing when they first established the business in 2008. We have no doubt that this business will continue to grow and succeed.

“The competition is committed to playing a crucial role of creating awareness for local entrepreneurs, the heroes of South Africa’s economy, and in so doing contributing towards elevating the level of entrepreneurial activity in the country. We have seen first-hand how the competition has assisted past winners to grow their businesses and inspire fellow entrepreneurs in the process. We wish all of our 2014 winners continued success and will monitor the evolution of their businesses with keen interest,” concludes Botes.