How to create the best possible quotation

By Jannie Rossouw Head: Sanlam Business Market When a prospective client invites us to do a quotation we need to realise that this is when the tackie hits the tarmac. This is when our marketing and word-of-mouth endeavours materialise in tangible outcomes … or not. If we get this action wrong we have wasted the […]

Hidden life stage selling opportunities

By Jannie Rossouw Head: Sanlam Business Market The needs of all consumers change over time as they age. It is my sense that many business owners miss out on the repeat business opportunities presented by this single life eventuality. There are many permutations of life stage segmentation models available. I found the one below easy […]

Six ways for businesses to become pillars of the community

Many businesses make a point of giving, from sponsoring sports gear to donating goods to a nearby charity. By helping out in this way, the thinking goes, the business fosters goodwill and loyalty in the community. But charitable giving is merely the tip of the iceberg when it comes to the ways in which businesses […]