Local advertising gurus claim top entrepreneurial award

Local advertising gurus, Pepe Marais and Gareth Leck of Joe Public United, were named the Medium Business Entrepreneurs of the Year® at the award ceremony for the 2018 Entrepreneur of the Year® competition sponsored by Sanlam and BUSINESS/PARTNERS held in Johannesburg this morning. After having entered the competition in 2017 and making it through to […]

SME success a by-product of growth

When Pepe Marais and Gareth Leck founded Joe Public in March 1998 in Cape Town, they disrupted the local advertising industry with their innovative business model which was positioned as a Take-Away menu -aimed to demystify the business of advertising by making its service offering transparent to clients. “We started the business without a cent […]

Give before you expect to receive

By Jannie Rossouw Head: Sanlam Business Market In business the general view is that there is no such thing as a “free lunch”. This implies that, if a consumer within your target market receives something free from a business, there is always an expected quid pro quo.  If this is the conventional wisdom, the question […]

Marketing tips for 2014

Marketing tips that may be implemented immediately: Evaluate the success of your current marketing actions Article written by Jannie Rossouw, Head: Sanlam Business Market In order to properly address this question, we should take a moment to consider the definition of marketing. Simply put, this is everything we do to communicate our business (in respect […]