Methods to create leads for your business

By Jannie Rossouw Head: Sanlam Business Market The pipeline of any business needs to be continuously filled with new client prospects. Options are a dime a dozen – the real challenge is to find the ones which lead to the best business outcomes for your type of business. It is of paramount importance to track […]

Tips for small business owners to keep their employees motivated

By Ben Bierman Managing Director at Business Partners Limited Zig Ziglar, renowned American author and motivational speaker said: You don’t build a business. You build people and people build the business. As a small business owner, the up-keep of staff morale is vital to keep employees motivated so that they can contribute towards building and […]

Client knowledge can improve sales

By Jannie Rossouw Head: Sanlam Business Market What was first – the chicken or the egg? In some way we are faced by the same challenge in business. Should you endeavour to develop a new product or service before finding a market for it, or first choose a target market and then align your products […]

Good marketing leads to sales

Article written by Jannie Rossouw, Head: Sanlam Business Market In order to properly address this subject, we first need to understand the difference between marketing and sales. Marketing drives the demand for a product or service; Sales fulfil the demand and create relationships with clients. The recommended basic elements of every marketing mix are as […]

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