Tinny Masesi

Ngaraga properties t/a
Lindiwe Sanitary Pads

I started Lindiwe Sanitary Pads because I wanted to solve problems that I and the people around me encountered,” says Tinny Masesi Nkuna (also known as Lindiwe), founder of Lindiwe Sanitary Pads.

Lindiwe Sanitary Pads are a brand of feminine hygiene products with a focus on sanitary pads and pantyliners that is 100% owned by black women. Since she has been providing this market segment with sanitary pads of various brands and sizes, and teaching menstrual hygiene classes for the past three years, Lindiwe has a thorough understanding of its needs and the current gaps.

And that is why Lindiwe Sanitary Pads is also about providing a quality product. And they have the South African Bureau of Standards (SABS) stamp of approval to show for it. According to SANS 1043:2010, their sanitary pads have been examined and approved by the SABS.

Expanding on why she started her company, Lindiwe says she feels that she lived two lives every day as a child. “I spent the first half of the day as a village girl because I went to school in the village, and the second half as your typical township girl because I lived in Giyani, a township in the Limpopo province. Prior to relocating to university housing in my third year of study at Pretoria University, I first lived in Mamelodi township, then in several flats in Pretoria town,” she says.

Lindiwe says her involvement in various student, social, and community organisations while she was a student opened her eyes to a whole new world of feminism and how to deal with patriarchy. “Because of this exposure, there were more opportunities to interact with various community organisations and women from all walks of life and gain a deeper understanding of young women’s problems,” she adds “Although lifestyles and family histories varied between village girls, township girls, and city girls, there are similarities in our struggles as young women about menstrual management and access to reasonably priced, high-quality sanitary pads, which speaks particularly to the needs, finances, and circumstances of black women from lower LSM and “entry-level” middle-class families,” Lindiwe asserts. To make the Lindiwe pads accessible to our ambassadors, foot soldiers, and customers, we seek to build relationships with retail establishments as distribution partners. This will guarantee that even the most remote regions hear about our brand.no leading African sneaker brand. He set out to create one.

Because of its distinctive and fashionable sneakers, which frequently feature elements of African culture and heritage in their designs, the brand has experienced significant growth in popularity in South Africa and on the African continent. The company has developed a devoted following among its customers who are fashion-conscious and successfully carved out a niche in South Africa’s cutthroat sneaker market.
“Our turnover growth has been around 50 percent per year from a financial and business standpoint. We are expanding by between 50 and 70 percent annually,” Theo says.

The quality of the sneakers, rising local demand, and the opening of new stores across the country have all contributed to this growth. Although many people now shop online, South African consumers still prefer to visit physical stores to make purchases. Bathu’s reputation has been further boosted by collaborations with well-known South African celebrities, including Somizi Mhlongo, Khanyi Mbau, and Lerato Kganyago.

“The brand aims to walk you through your journey. We want to accommodate everyone on their journey to greatness and have the “cool factor”. So, we have a target audience in every market,” concludes Theo.

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