Until the 2015 winners are annoinced.

About the EOY competition

The Sanlam / Business Partners Entrepreneur of the Year® awards aims to honour, benefit and uplift South African SMEs. The competition celebrates excellence in entrepreneurship, serving as an inspiration to others to succeed in the world of business.

Good marketing leads to sales

Article written by Jannie Rossouw, Head: Sanlam Business Market In order to properly address this subject, we first need to understand the difference between marketing and sales. Marketing drives the demand for a product or service; Sales fulfil the demand and create relationships with clients. The recommended basic elements of every marketing mix are as follows: A brochure (electronic and/or print) Website (do search engine optimisation, apply Google Ads and doing search word campaigns) Advertising (using the most suitable media options) Public relations plan Sponsorships that are suited to your target market Here are a few alternative marketing elements to more


  • Determination leads to a passion-driven life in coaching for 2015 EOY entrant

    Passion – the feeling that lights a fire inside of you regardless of all the obstacles – is something that resonates with all entrepreneurs. Without passion, entrepreneurs would simply not be the type of individuals that we have come to associate with hard work, strength and determination. It is this passion that led Volente Morais, 2015 EOY entrant and owner of My Passionate Life (MPL) Coaching & Consulting, to start her own business. She says that although it may be considered egotistical, she believes that she was born with a talent to achieve what she sets her sights on, regardless of the obstacles against her. “Passion has always been a favorite word and expression for me. I have journeyed through many trials and tribulations to realise that I want to live the most passionate life possible,” says Volente. She says this practice was a step in the right direction to do something that she has always wanted to do for herself. Part of this process is to serve the greater good, and follow a path that develops others too. “I started my own practice because I wanted to define my own culture and outcome, something that is often defined for you when working for a company. Corporate companies align your thinking and monitor your sense of value by their own standards.” She explains that often employees never ask the difficult questions such as “Is this my standard?” and “Are these my values?”. “I am not against companies that create their more