Article written by Jannie Rossouw, Head: Sanlam Business Market In order to properly address this subject, we first need to understand the difference between marketing and sales. Marketing drives the demand for a product or service; Sales fulfil the demand and create relationships with clients. The recommended basic elements of every marketing mix are as follows: A brochure (electronic and/or print) Website (do search engine optimisation, apply Google Ads and doing search word campaigns) Advertising (using the most suitable media options) Public relations plan Sponsorships that are suited to your target market Here are a few alternative marketing elements to more
About the EOY competition
The Sanlam / Business Partners Entrepreneur of the Year® awards aims to honour, benefit and uplift South African SMEs. The competition celebrates excellence in entrepreneurship, serving as an inspiration to others to succeed in the world of business.