Having noticed a gap in the local market to offer innovative services to clients who required customised health options for their animals, Lorimer Gowar, founder of Larrem (Pty) Ltd, a leading player in South Africa’s Animal Health industry, has been named Innovator of the Year® in the 2014 Sanlam / Business Partners Entrepreneur of the Year® competition, which was held in Johannesburg on Wednesday, 3 September 2014.
Established in 1999, Larrem (Pty) Ltd specialises in the manufacturing of veterinary nutriceuticals, pharmaceuticals, feed additives and supplements, as well as raw material commodity sourcing. Its mission is to implement quality, niche products required to enhance health, production and efficiency in animals, as well as to guarantee product safety to its customers, their livestock, consumers and the environment.
According to Kobus Engelbrecht, a member of the 2014 Sanlam / Business Partners Entrepreneur of the Year® judging panel, Larrem’s ability to create new, profitable products to solve the problems of his customers contributed towards the business being recognised as Innovator of the Year®.
“Gowar has the ability to innovate his product offering to solve the needs of his clients in such a way that he has been able to profit from them. His ability to get to the core of the problem and to apply his knowledge and skill to solve the problem stands out. His innovations also have a positive social impact.”
He adds that Larrem is one of a few veterinary manufacturing companies in South Africa with an innovative Food and Health Management System and the only one with ISO 22000 accreditation.
Gowar, who has extensive experience in the South African farming arena, says that innovation goes hand-in-hand with market research. He believes that the secret to being a successful entrepreneur is the ability to change according to industry needs, and that this is one of the strongest attributes of Larrem, and what has led to the business’ success.
He explains that through its unique structure, the business has the advantage of continuously evolving its product lines to suit the needs of the industry and its clients – something that many corporate companies are not able to do. “To stay on top of market trends, genetic modification and climate change, I am equipped to develop and manufacture products in a relatively short turn-around time. My innovative range of products illustrates this aspect comprehensively – Larrem is known for its adaptability to change,” says Gowar.
All products developed and manufactured by Larrem aim to increase an animal’s genetic potential and the company has also recently expanded its product offering to include natural (Ayurvedic) medication as an alternative to antibiotics and chemicals. Following the popularity of its products, Larrem now also distributes its products throughout Africa, including countries such as Angola, Botswana, Mozambique, Namibia and Zimbabwe.
Gowar says that this award recognises the many years of dedicated work to all the processes and standards that Larrem has strived to achieve and present to its customers over the years. “It is also recognition for all the years of hard work to get to this stage. The experts in the different industries, from whom I have been learning for many years, will be delighted that their hours of patience in mentoring and aiding in all facets of my company’s divisions, has paid off.”
He adds that to be a part of such a prestigious award competition is the ultimate reward and motivation to his hard-working, dedicated staff. “With such a prestigious award, Larrem and its staff can grow taller, together,” concludes Gowar.
Visit www.larrem.co.za for more information on Larrem (Pty) Ltd.