Ask yourself what your service or product is worth
Article written by Jannie Rossouw, Head: Sanlam Business Market In a competitive market environment business owners are prone to sell themselves short, because they do not take the time to determine a fair and justifiable price for their services and products. There are so-called “value drivers” that support the charging of a premium for your […]
Calculate the value of existing and new clients
Article written by Jannie Rossouw, Head: Sanlam Business Market There are basically three ways in which to grow a business, namely: by getting new clients; increasing the share of wallet, and increasing the frequency of transactions with existing clients. Determining the value of a client can therefore be very useful. There is definitely a difference […]
Marketing tips for 2014
Marketing tips that may be implemented immediately: Evaluate the success of your current marketing actions Article written by Jannie Rossouw, Head: Sanlam Business Market In order to properly address this question, we should take a moment to consider the definition of marketing. Simply put, this is everything we do to communicate our business (in respect […]